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Boys & Girls Club Campers Celebrate National Day for Kids with Tamagotchi

Hundreds of Kids Celebrate as Bandai America Donates Over 17,000 Tamagotchi “Virtual Pet” Toys To Event

September 19, 2008

(ATLANTA  – SEPTEMBER 19, 2008) – To commemorate National Day For Kids, Atlanta Boys & Girls Clubs of Metro Atlanta have teamed up with Bandai America to give away 17,000 Tamagotchi “virtual pet” toys to kid-campers.  250 kids gathered at the Warren/Holyfield Boys & Girls Club for this special celebration and each received their very own Tamagotchi toy.

A life-size Tamagotchi costume character was on-hand to help the Boys & Girls Club members celebrate while teaching kids how to stay active! This event is part of the national program the Boys & Girls Club of America has launched with Bandai America, giving away more than half a million dollars in toys to kids at Boys & Girls Clubs all over the country. 

Held annually, National Day for Kids was established to encourage adults and children to spend meaningful time together.

About Boys & Girls Clubs of Metro Atlanta

Boys & Girls Clubs of Metro Atlanta operates 24 Clubs in 12 metro counties in addition to Camp Kiwanis and Youth Art Connection, a gallery and workspace for young artists. A trained and professional staff serves more than 17,000 youth annually by offering specialized programming and a safe haven for at-risk and underprivileged children and teens. Memberships cost only $35 per school year but scholarships are available for those who need assistance. For more information, please visit www.bgcma.org.  

About Bandai America Inc.

A leader in introducing Japanese toy trends to the United States, Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan.  Global interests encompass six strategic business units: toys and hobby (toys, models, apparel and sundries), amusement facilities, game content (home and arcade console gaming), network (mobile phone and PC content), visual and music content (including home entertainment), and an affiliated business group.  Bandai America is the manufacturer and master toy licensee of some of the most popular brands in children’s toys and entertainment today, including Power Rangers™, Ben 10™, Dragon Ball Z®, Blue Dragon™, and Tamagotchi®.  The company is headquartered in Cypress, California and information is available at www.Bandai.com.

About Tamagotchi

Originally launched in 1997, the egg-shaped Tamagotchi – which simulates the life cycle of a real pet – went on to sell more than 40 million units worldwide and created a brand new toy category within the industry.  Bandai America reintroduced the brand in 2004 with a new and highly popular infrared technology “connection” feature, thereby creating stronger-than-ever consumer demand among young kids and adults alike. More information available at www.tamagotchi.com.